When I first started Tease & Toss, I didn’t sit down with a perfect business plan or some big corporate strategy. I started as a coach. Someone who’s been in this sport for over 2 decades, who understands what it actually takes to walk on the mat feeling confident, prepared, and put together. And honestly… I just knew there was something missing. Cheer hair matters. The details matter. The way a pony sits, the fullness, the crown, the way it holds through a full routine. It all matters more...

Cheer didn’t end when I stopped competing — it just changed shape. At the time, I didn’t know that yet. Worlds 2017. I had just stepped off the awards floor with Cheer Athletics Cheetahs after placing second. I wasn’t devastated by the placement — our performances that weekend spoke for themselves — but I remember trying to hold it together for everyone around me who was upset. Looking back, I realize how much I had already stepped into a leadership role without even noticing. I was a...

The year was 2013. I had just completed my final competition with Spirit of Texas. Shortly after, a few friends invited me to an open gym at another gym — Cheer Athletics Plano. I remember standing in my room, searching for a Spirit of Texas practice shirt to wear. I wanted everyone to know I was a cheerleader from a great gym. The drive from Arlington to Plano felt endless. Growing up near DFW airport, cheer gyms were always close. Spirit of Texas Arlington was about 15–20 minutes away. When...